INTRODUCING THE BIGGEST CONCERTS' PROMOTER

Live Nation is a company that promotes live entertainment events. It mainly promotes live music events in its owned operating venues; Live Nation also produces and sells operators for live entertainment. The firm owns around 135 live entertainment venues internationally, including amphitheatres, theatres, clubs, arenas and festival sites.
The largest producer of live concerts in the world, Live Nation annually produces over 20,000 concerts for more than 2,000 artists in more than 45 countries. The company has paid hundreds of millions of dollars to the most acclaimed performers in return for exclusive rights to release their recordings, promote their concert tours and sell merchandises bearing their name or image.

Mission Statement

“Live Nation's mission is to maximize the live concert experience. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform.”

Live Nation Structure 
The company operates through four segments:

• Ticketmaster.com 
• Live Nation Concerts 
• Front Line Management Group 
• Live Nation Network 

Major Strategic Deals

Live Nation also creates contracts with artists as a record label, but it mainly takes the role of promoting their touring acts; the firm does not always include copyrights; except, for example, the contract signed with the rapper Jay-Z).

• In 2006, Live Nation acquired House of Blues 
• In October 2007, Live Nation signed a $120 million deal for 10 years with Madonna: “to virtually handle all the aspects of her music career from concert promotion to image licensing” by taking over her contract after Warner Music Group. 
• The firm sold its North American theatrical business to Key Brand Entertainment for $90.4 million in beginning 2008. 
• The company signed a deal for $152 million with Jay-Z in 2008 for the next 10 years, including Jay-Z’s own entertainment venture, live shows, tours and future recordings. 
• In March 2008, Live Nation and U2 signed a 12 years deal for approximately $100 million, including "sponsoring, band’s merchandises, and official website." U2 grossed over $700 million while touring for 'The 360 Tour.'

In 2010, Live Nation merged with Tickermaster to form Live Nation Entertainment becoming the world's leading eCommerce company. Live Nation's website welcomes more than 26 million visitor every month.

Finally, during summer 2011, Universal Music Group, one of the biggest music company, announced they will be forming a joint venture with Live Nation Entertainment to manage artists.